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Not Everything Shrinks--并非所有东西都会缩小

專案類型

illustration

日期

05/2025

地點

Glasgow

This series investigates elderly sexual health through a visual language that blends retro sensibilities with contemporary design clarity. Instead of treating aging and intimacy as taboo subjects, the posters reframe them with humour, warmth, and dignity.

Drawing from the aesthetics of early 20th-century advertisements, I reinterpret nostalgic elements in a way that avoids idealized or romanticized portrayals. The focus is on creating bold, readable compositions that communicate directly while challenging the cultural silence around sexuality in later life.

Each poster functions as both a standalone message and part of a cohesive visual identity—aimed at making conversations about aging, desire, and intimacy more open, human, and accessible.
This series investigates elderly sexual health through a visual language that blends retro sensibilities with contemporary design clarity. Instead of treating aging and intimacy as taboo subjects, the posters reframe them with humour, warmth, and dignity.

Drawing from the aesthetics of early 20th-century advertisements, I reinterpret nostalgic elements in a way that avoids idealized or romanticized portrayals. The focus is on creating bold, readable compositions that communicate directly while challenging the cultural silence around sexuality in later life.

Each poster functions as both a standalone message and part of a cohesive visual identity—aimed at making conversations about aging, desire, and intimacy more open, human, and accessible.
本系列作品以融合复古情怀与现代设计清晰度的视觉语言,探讨老年人的性健康问题。海报不再将衰老和亲密关系视为禁忌话题,而是以幽默、温暖和尊严的方式重新诠释。

我从20世纪早期广告的美学中汲取灵感,重新解读那些令人怀旧的元素,避免理想化或浪漫化的描绘。作品的重点在于创作醒目易读的构图,以直接的方式传递信息,同时挑战社会对老年人性生活的沉默。

每张海报既可独立成篇,又构成一个连贯的视觉形象——旨在让人们更开放、更人性化、更易于理解地谈论衰老、欲望和亲密关系。

本系列作品以融合复古情怀与现代设计清晰度的视觉语言,探讨老年人的性健康问题。海报不再将衰老和亲密关系视为禁忌话题,而是以幽默、温暖和尊严的方式重新诠释。

我从20世纪早期广告的美学中汲取灵感,重新诠释怀旧元素,避免理想化或浪漫化的描绘。我的重点在于创作醒目易读的构图,以直白的方式传递信息,同时挑战社会对老年人性生活的沉默。

每张海报既可独立成篇,又构成一个连贯的视觉形象——旨在让关于衰老、欲望和亲密关系的对话更加开放、人性化和易于理解。

© 2025 Ying Zhu. All rights reserved.

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